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Social Media Manager - Visibility & Lead Growth Lead

Full-TimeNairobi, KenyaPartner Organization

Role Purpose

Drive consistent educational visibility, brand positioning, and qualified lead generation through structured content planning, disciplined publishing, and performance tracking. This role owns digital visibility outcomes, not just content posting.

Core Responsibilities

1. Content Strategy & Planning

  • Develop monthly content calendar aligned to business priorities
  • Align content to education, authority, and conversion goals
  • Identify trending topics relevant to target audience
  • Propose campaign ideas proactively
  • Plan content around promotions, surgery schedules, and seasonal opportunities

2. Content Creation & Publishing

  • Produce agreed weekly volume of content
  • Ensure consistent posting schedule
  • Maintain brand tone and professional positioning
  • Coordinate filming days and manage content pipeline
  • Ensure content is optimized per platform

3. Lead Generation & Conversion Support

  • Create content that drives inquiries and bookings
  • Integrate clear calls to action
  • Collaborate with PA to track leads from social channels
  • Support promotional campaigns
  • Track which content formats convert best

4. Community Engagement

  • Respond to comments and direct messages within agreed timeframe
  • Escalate sensitive medical or complex inquiries appropriately
  • Maintain professional, brand-aligned communication
  • Nurture audience trust through engagement

5. Performance Tracking & Reporting

  • Submit structured weekly performance report
  • Track engagement metrics, reach, and growth trends
  • Track leads generated from content
  • Provide improvement recommendations monthly

Key Performance Indicators

Content consistency rate
Engagement growth rate
Follower growth rate
Leads generated from social platforms
Campaign performance metrics
Weekly reporting consistency

Requirements

  • Proven experience in social media management and content strategy
  • Ability to develop and execute monthly content calendars
  • Strong content creation skills (copy, visuals, video coordination)
  • Understanding of lead generation and conversion through social channels
  • Experience with analytics and performance reporting
  • Professional brand communication and community engagement skills
Apply for This RoleApplications go to ujuzihubke@gmail.com